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4 Frequently-Asked Questions About Commercial Digital Signage

A wall-sized digital signage display advertises a green energy summit. Three office workers walk by the sign.

From Menu Screens to Video Walls, Get the Signage Your Business Needs

Whether you manage a ten-story office building, yoga studio, or cafés, all kinds of businesses benefit from digital signage displays. They’re an eye-catching way to share important information with visitors and staff, from menus to schedules to building directories. And they’re a budget-savvy way to update signage anytime.

If you’re looking to install digital signage for the first time, you may have some questions. We’re a commercial AV integration company that assists businesses across Des Moines, IA and beyond. Here’s all you need to know about digital signage.

SEE ALSO: How Different Businesses Can Use A Commercial Automation System

1. How Do I Change What’s On Display?

There are two ways to update what’s on your digital displays. The manual approach would be to insert a USB into the screen and edit the signage from there. But if you use a cloud-based system, a provider will host your signage information for you. After a few clicks on your computer, you can remotely edit multiple displays across rooms, buildings, and even different cities.

2. Can I Just Use Regular TVs?

Technically, yes, your business could use a consumer-grade television to display company information or play slideshows and videos. But it won’t perform the job as well as a commercial interactive screen. 

Commercial displays use 4K technology like the best TVs, but they’re much more versatile. You can link to live websites, incorporate graphics, and share video conference footage on the display. Commercial digital signage is equipped with USB and import/export settings which most TVs do not have. And if you want a large, unusually-shaped or curved display, we can install modular microLED panels to cover any dimension.

3. What Size Screen Can I Get?

Digital signage takes the form of either LCD monitors or LED panels. LCD monitors can be as large as the widest flat screen TV, and are best for displaying menus, announcements, live metrics, trivia, video, weather, and virtual meetings. If you want to dream bigger and cover an entire wall or hallway with video and imagery, LED panels can be constructed into any size imaginable.

4. How Can I Manage Many Displays Simultaneously? 

A cloud-based signage system is the most convenient way to instantly alter displays across your business. For example, after logging into a system interface, the owner of a restaurant chain can update the menu for all their locations in minutes. Without a cloud system, the owner would need to have someone connect a USB to every single screen and update it manually.

Cloud systems are more cost-effective, too. By hiring a service provider to host the cloud for you, you won’t need an in-house IT team to manage your own servers. It will save you time, resources, and the headaches of technical difficulties.

Is your Des Moines business ready to upgrade its signage and displays? We’re here to help. Contact Reference Audio Video & Security to bring dazzling panels or video walls to your establishment.

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