Residential and Commercial Audio Video & Automation Provider

Curators of Cutting-Edge Technology Solutions

Our people and the services we provide define our firm. We take pride in delivering a first class client experience.

Our Mission

The Reference mission is to enrich lifestyles by elevating the customer experience with their entertainment, security and smart technology systems.

We serve those seeking a Just Press Play experience and who choose to do business with people they know, like, and trust.

We Are Reference

We design, engineer, program, install, and maintain smart home automation and commercial audio video systems for Davenport, Cedar Rapids, Iowa City, Des Moines, IA and Rock Island, IL. We provide simple control of integrated technology and automation comprised of audio, video, lighting, shading, climate control, energy and power management, commercial-grade networking, phone, and security components. Our extensive experience, customer focused approach, and high quality of service makes it easy for you to experience all the benefits of customized technology solutions for your home or business.

Our Values

We are a team of professionals who are trusted to always do the right thing.

We are effective communicators who ask, listen, relate and provide timely response.

Good stewards of all resources who follow Christian principles.

Our Vision

Reference will be the most trusted and respected provider of smart technology solutions for home and business.

A place where people love to work and clients love to do business.

Todd Guerrero

President / CEO

Born with a passion for business and a heart to make good things happen for others. Blessed in marriage, the father of 4 amazing children, and one lovely granddaughter. Not enough time spent on hobbies…need to change that!

Kim Thompson

Controller

Responsible for overseeing the accounting activities and human resource needs at Reference. In her free time, she enjoys spending time with family and friends, organizing home projects, and watching football.

Eric Rinard

Sales and System Design

With over 10 years in the entertainment, security, and smart technology industry, Eric started as a technician servicing access control systems, fire alarm and intrusion systems then advanced his technology career programming and managing large commercial data centers. He is a a grateful believer in Jesus Christ and member of Lutheran Church of Hope in West Des Moines. When not helping customers, you will find him out hunting deer and waterfowl, and enjoying time with family.