Contact Us (888) 702-7800   |   24/7 ClientCare Members (888) 912-8313

Curators of Cutting-Edge Technology Solutions

Our people and the services we provide define our firm. We take pride in delivering a first class client experience.

Our Mission

The Reference mission is to enrich lifestyles by elevating the customer experience with their entertainment, security and smart technology systems.

We serve those seeking a Just Press Play experience and who choose to do business with people they know, like, and trust.

We Are Reference

We design, engineer, program, install, and maintain smart home automation and commercial audio video systems for Davenport, Cedar Rapids, Iowa City, Des Moines, IA and Rock Island, IL. We provide simple control of integrated technology and automation comprised of audio, video, lighting, shading, climate control, energy and power management, commercial-grade networking, phone, and security components. Our extensive experience, customer focused approach, and high quality of service makes it easy for you to experience all the benefits of customized technology solutions for your home or business.


Our Values

We are a team of professionals who are trusted to always do the right thing.

We are effective communicators who ask, listen, relate and provide timely response.

Good stewards of all resources who follow Christian principles.

Our Vision

Reference will be the most trusted and respected provider of smart technology solutions for home and business.

A place where people love to work and clients love to do business.
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Todd Guerrero
President / CEO
Born with a passion for business and a heart to make good things happen for others. Blessed in marriage, the father of 4 amazing children, and one lovely granddaughter. Not enough time spent on hobbies…need to change that!
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Kim Thompson
Controller
Responsible for overseeing the accounting activities and human resource needs at Reference. In her free time, she enjoys spending time with family and friends, organizing home projects, and watching football.
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Jason Price
Director of Engineering
Over 15 years of commercial and residential audiovisual experience in several roles including lead technician, project management, design, testing and sales engineering. Married to an amazing wife and having two wonderful children, he spends his time enjoying their sporting events and church activities, engaging in trivia and tinkering on his Jeeps.
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Eric Rinard
Sales and System Design

With over 10 years in the entertainment, security, and smart technology industry, Eric started as a technician servicing access control systems, fire alarm and intrusion systems then advanced his technology career programming and managing large commercial data centers.  He is a a grateful believer in Jesus Christ and member of Lutheran Church of Hope in West Des Moines. When not helping customers, you will find him out hunting deer and waterfowl, and enjoying time with family.

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Sam Thompson
Operations Director

Over 15 years of industry experience with unique leadership skill and knowledge in commercial a/v and life safety systems.  Career began at a young age providing live sound reinforcement and mix engineering for House of Worship facilities. Married to a wonderful wife and is the proud father of two amazing sons.  Enjoys spending time with family, hunting, and leading worship at his church.

Industry Memberships

  • Azione Member
  • CEDIA Member
  • AVIXA Member
  • ESA Member
  • HTA Member
  • Chamber of Commerce Member
  • Home Builders Association Member

Credentials

  • Control4 Certified – 4K
  • Savant - Programmer Certified
  • Crestron Certified Programmer
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Summer Schedule - Design Centers close at noon on Fridays

Iowa City Branch is by Appointment Only 
Serving Coralville/Cedar Rapids Corridor Area
1719 2nd Street
Coralville, Iowa 52241
(319) 354-7700

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Davenport Quad Cities
Serving Iowa and Illinois
1120 East Kimberly Road
Davenport, Iowa 52807
(563) 386-7800

Des Moines
Serving Urbandale Area and Surrounding Cities
10850 Douglas Avenue
Urbandale, Iowa 50322
(515) 777-1267

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